Sunday, February 3, 2008

Smart Business or Arrogance?

Patriots Filed For Patent On "19-0" Trademark In January

The New England team had already applied for trademarks on "19-0" and "19-0 The Perfect Season." Three days before beating the San Diego Chargers, and two weeks before Super Bowl XLII.

Patriots spokesman Stacey James said the trademark filing was to protect profits, and is not a pre-emptive writing of history. "These are defensive tactics taken so people can't brand with our logo," he said. The "19-0" trademark has not been approved yet.

The NY Post turned this Trademark pre-emptive strike into a rally cry for the New York Giants!

The NY Post, ever confident that Eli Manning and company will squash the Pats on Sunday, spent $375 for its own trademark application yesterday - on "18-1."

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